Born in Italy in 1996, the Y-shirt, designed with its arms up in the air and called “€œthe happy T-shirt”€, is vacuum packed. It’€™s happy shape has no best-before date, shielded from ever-changing fashion crazes.
It’€™s alive, like a cartoon.
The birth of the Y-shirt produces a label :
The Y-dress? label invents real reasons to get dressed – a happy label with a witty, socially-aware take on life’s ironies. With designs for a whole army of urbanites who want their clothes (the ultimate means of personal expression) to be beautiful, playful, easy and mobile. Y-dress? enthusiastically cultivates the art of finding new angles – turning preconceived ideas (and clothes) upside-down and inside-out. A Happy life philosophy.